Marketing Skills
Marketing skills provide AI-powered frameworks and guidance for conversion optimization, copywriting, SEO, analytics, and growth marketing. These skills are based on proven marketing methodologies and best practices.
Credit: These marketing skills are based on Corey Haines' open-source marketingskills repository. Corey is the founder of Conversion Factory and Swipe Files.
How Marketing Skills Work
Unlike other skills that connect to external services, marketing skills are guidance-based:
- Enable the skill in your Dashboard
- Ask for help with a specific marketing task
- Get expert guidance based on proven frameworks
No API keys required—these skills provide AI-powered marketing expertise on demand.
Skill Categories
Conversion Optimization (CRO)
Optimize every step of your conversion funnel.
| Skill | Description |
|---|---|
| Page CRO | Optimize landing pages, homepages, and pricing pages |
| Signup Flow CRO | Improve registration and trial activation |
| Onboarding CRO | Optimize post-signup user activation |
| Form CRO | Improve lead capture and contact forms |
| Popup CRO | Create effective popups and modals |
| Paywall & Upgrade CRO | Convert free users to paid |
Content & Copy
Write compelling marketing content.
| Skill | Description |
|---|---|
| Copywriting | Write marketing copy for any page |
| Copy Editing | Polish existing copy with 7-sweep framework |
| Email Sequence | Create drip campaigns and lifecycle emails |
| Social Content | Create content for LinkedIn, Twitter, Instagram |
SEO & Discovery
Get found in search engines.
| Skill | Description |
|---|---|
| SEO Audit | Diagnose technical and on-page SEO issues |
| Programmatic SEO | Build SEO pages at scale |
| Competitor Pages | Create comparison and alternative pages |
| Schema Markup | Add structured data for rich results |
Paid & Distribution
Run effective paid campaigns.
| Skill | Description |
|---|---|
| Paid Ads | Create campaigns on Google, Meta, LinkedIn |
Measurement & Testing
Track and test your marketing.
| Skill | Description |
|---|---|
| Analytics Tracking | Set up GA4 and event tracking |
| A/B Test Setup | Plan and design experiments |
Growth Engineering
Build marketing into your product.
| Skill | Description |
|---|---|
| Free Tool Strategy | Plan calculators and lead gen tools |
| Referral Program | Design referral and affiliate programs |
Strategy & Monetization
Plan your marketing approach.
| Skill | Description |
|---|---|
| Marketing Ideas | 139 proven marketing strategies |
| Marketing Psychology | 70+ mental models for marketing |
| Launch Strategy | Plan product launches and announcements |
| Pricing Strategy | Design pricing and packaging |
| Content Strategy | Plan content pillars and topics |
| Product Marketing Context | Create consistent messaging documents |
Example Commands
Try asking things like:
"Audit my landing page for conversion issues"
"Write homepage copy for my SaaS product"
"Help me plan an email welcome sequence"
"Do an SEO audit of my blog"
"Give me marketing ideas for launching a new feature"
"Help me set up A/B testing for my pricing page"
Need help? Contact us at support@getclawly.com