Product Marketing Context

Create a product marketing context document to ensure consistent messaging across all marketing.

What You Can Do

  • Define positioning
  • Document messaging
  • Create marketing context
  • Establish brand voice
  • Align team on messaging

Example Commands

"Help me create a product marketing context document"

"Define positioning for my product"

"Document our messaging framework"

"Create a messaging guide"

"What should be in my marketing context doc?"

Context Document Sections

SectionPurpose
PositioningWhere you fit in the market
Target AudienceWho you're for
Value PropositionWhy they should care
Key MessagesCore talking points
Voice & ToneHow you communicate

Setup

  1. Go to your Clawly Dashboard
  2. Find the Product Marketing Context skill
  3. Click Enable

No API key required.


Credit: Based on Corey Haines' marketingskills.

Need help? Contact us at support@getclawly.com