Marketing Psychology

Apply psychological principles and mental models to make your marketing more effective.

What You Can Do

  • Apply psychology to copy
  • Understand buyer behavior
  • Use mental models
  • Design persuasive experiences
  • Improve conversion psychology

Example Commands

"What psychological principles should I use in my copy?"

"Help me apply scarcity to my landing page"

"What mental models apply to my pricing?"

"How can I use social proof more effectively?"

"Apply psychology to my CTA"

Key Principles

PrincipleApplication
Social ProofTestimonials, logos, numbers
ScarcityLimited time, limited spots
AuthorityCredentials, expertise
ReciprocityFree value, gifts
Loss AversionWhat they'll miss

Setup

  1. Go to your Clawly Dashboard
  2. Find the Marketing Psychology skill
  3. Click Enable

No API key required.


Credit: Based on Corey Haines' marketingskills.

Need help? Contact us at support@getclawly.com